In this article, we shed light on the 7 clear signs you should look out for to determine if it is time to give your website a professional overhaul and a fresh coat of pixels.

1. It Is Not User-Friendly

88% of online customers are less likely to return to a site after a bad experience and its simple to understand why.

It’s 2018 and your prospects are likely to have seen thousands of websites. They are used to fast load speed, intuitive navigations and sleek design that clearly communicates your business offering.

2. It looks dated/ordinary/crap

If your website is over 4 years old, you are likely lagging behind in design trends. Yes, 4 years is a long, long time in the web world and, when your website just keeps working, it’s easy to put a redesign on the back burner.

It’s worth considering our thoughts and the actions we take when we buy something from a physical store.

An updated and modern design isn’t just for show, it is one of the key factors in your customer’s purchasing decision.

3. Your Website Is Not Responsive

It’s official, more users are browsing the internet with their mobile phones and tablets compared to desktop users.

Having a mobile and tablet-friendly website is important in capturing and converting a huge chunk of traffic that visits your site on the go.

you can check your website with google: Test your website

4. It Does Not Accurately Reflect Your Brand

Maybe you have been running your company for a few years and your business model and clientele have been refined.

Your brand values have changed but does it seem apparent on your current website?

Or perhaps your existing website has never really communicated your brand values and you’ve just ‘put up with it’.

Your website has the potential to elevate your brand to a whole new level but you’ll only promote it and guide people towards it if:

a. It aligns with your brand
b. Clearly showcases the work you do
c. You’re proud of it

In 2018 web users are savvy. We’ve all been using the internet for 20 years (more or less) and we know when a business isn’t being authentic.

5. Not Aligned With Your Current Marketing Strategy

Your strategy five years ago might have been to get as many enquiries as possible through an onsite contact form. Today you are trying to build authority through blogging and email subscriptions. We can relate.

But is your website geared up for your change in approach?

If your strategy today is drastically different from when you started your business, it is only natural that your website evolves to align with your goals.

6. It Has Poor Conversions

The aim of your business website should be to help generate leads, enquiries or direct sales — depending on the nature of your business.

Google Analytics offers some incredible insights, as does studying your competitive space to understand what your competitors are doing differently. Perhaps even altering calls to action and measuring the response (A/B testing) will help?

Ultimately a poor conversion rate is one of the clearest signs your site needs a refresh but, as with any web design project, it’s important to make some informed decisions before leaping in.

7. It Is Not listed on Google

For any business to succeed online and win leads it’s vital that future and existing clients can find them online. Imagine looking for a business that you know exists but being unable to find it.

If web users can’t discover your website how are new clients finding you? Word of mouth is great but the first thing people will do when they hear about your business is Google you.

If web users can’t discover your website how are new clients finding you? Word of mouth is great but the first thing people will do when they hear about your business is Google you.


Having a modern, fresh, intutive website is key to online business success.

Drops us an email or call and let us begin your digital refresh today!

Leave a Reply